"The BBC exists to enrich people’s lives with great programmes and services that inform, educate and entertain. Its vision is to be the most creative, trusted organisation in the world.
"It provides a wide range of distinctive programmes and services for everyone, free of commercial interests and political bias. They include television, radio, national, local, childrens’, educational, language and other services for key interest groups.
"BBC services are hugely popular and used by over 90% of the UK population every week. The BBC also runs orchestras, actively develops new talent and supports training and production skills for the British broadcasting, music, drama and film industries.
"The BBC is financed by a TV licence paid by households. It does not have to serve the interests of advertisers, or produce a return for shareholders. This means it can concentrate on providing high quality programmes and services for everyone, many of which would not otherwise be supported by subscription or advertising.
"The BBC has signed up to these values:
* Trust is the foundation of the BBC: we are independent, impartial and honest
* Audiences are at the heart of everything we do
* We take pride in delivering quality and value for money
* Creativity is the lifeblood of our organisation
* We respect each other and celebrate our diversity so that everyone can give their best
* We are one BBC: great things happen when we work together
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Comment by David Harcourt
Date: 30-07-2006
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